Puriva claims to activate brown adipose tissue (brown fat)—a type of body fat that generates heat by burning calories. The marketed theory suggests boosting brown fat can increase metabolism and accelerate fat burning, similar to infants. The product formula reportedly includes plant extracts and compounds aimed at enhancing metabolism, curbing appetite, and raising energy ─ all without major lifestyle changes.
Despite marketing claims, there’s no official, transparent ingredient list on the main vendor site. However, sources and analyses suggest it may include:
Green tea extract – antioxidant with mild thermogenic effects
Garcinia cambogia – purported appetite suppressant via HCA
Cayenne pepper (capsaicin) – known to slightly boost metabolism
Chicory inulin – a prebiotic fiber that may support fullness
Still, specifics on dosage, form, or purity are unclear, and no verifiable Certificate of Analysis or third-party testing is available.
Typical usage instructions (based on marketing material):
Take 1–2 capsules daily, likely before meals
Consistency is emphasised—no mention of dietary or exercise changes
Drink plenty of water
Without transparent labeling, precise dosage guidance or safety instructions are unavailable. Consumers are advised to follow seller instructions and consider medical consultation if pregnant, nursing, or on medications.
Real‑World Results
Mixed to negative user reviews dominate:
Negative experiences (Reddit/Trustpilot):
“Puriva is a scam… I gained 2.6 kilos over 20 days… Don't waste your money” “I gained 8 pounds in three weeks… did not reduce cravings or give energy”
On Trustpilot (Puriva.org profile), users report:
No weight loss, even with diet or exercise
Weight gain and bloating, sometimes fluid retention
Refund issues—the policy requires returning all bottles, including empties
Some positive reviews exist:
A small fraction claim mild weight loss (e.g., 5–6 lbs in month), but these are vastly outnumbered.
Investigative insight:
WireDaily’s analysis notes a wide range of user experiences—from energy boosts to steady weight loss—but also flags marketing, questionable transparency, and inconsistent results.
Overall verdict: Most users report no benefit, occasional weight gain, and frustration with refund policies.
